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Prerequisites

Image based integration

This is the simplest way of displaying personalized content in your e-mails, however not suitable for subject line personalization. You only have to:

  • Add some HTML tags to your e-mails.
image based newsletter recommendation
<a href="http://<customer>-<location>.gravityrd-services.com/grrec-<customer>-war/AdServlet?action=renderrd&pos=<imagepos>&scenarioId=newsletter1&userid=<userid>&timestamp=1384529880325">
<img src="http://<customer>-<location>.gravityrd-services.com/grrec-<customer>-war/AdServlet?action=renderrec&pos=<imagepos>&scenarioId=newsletter1&userid=<userid>&timestamp=1384529880325">
</a>
  • where you have to replace:
    • <customer> - with your unique customer identifier (provided by Gravity)

    • <location> - the location of your service (provided by Gravity)

    • <imagepos> - a number from 1 to the number of displayed recommendation. This is number of the actual items in the list of recommended items.

    • <userid> - the identifier of the user the email is sent to.

  • Connecting users in your newsletter service with your users on your site. This simply means you have to upload both ID or also the user’s email address into our user catalog.

  • Specify the design. The recommendations will appear in your newsletter as images but this images are server side rendered HTML contents so they can contain any images and formatted text blocks.

Direct newsletter integration

If you are using one of the compatible newsletter services, you can apply our direct integration to it.  

We already in co-operation with the following newsletter services:

Other compatible newsletter services:

For integration with services not listed above, please contact us at sales@gravityrd.com

Batch processing

For in-house newsletter solutions, we provide an XML-based batch processing API to allow efficient processing of large number of recommendation requests.

 

Advanced newsletter functions

  • Personalized sending time
  • Personalized newsletter content
  • Reactivation mails
  • Transactional mails

For more info please contact us at sales@gravityrd.com

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